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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a comprehensive exam that covers a wide range of topics related to email marketing. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions, and candidates are given 90 minutes to complete the exam. Marketing-Cloud-Email-Specialist Exam is designed to test the candidate's knowledge of email marketing best practices, email content creation, email deliverability, email automation, and campaign reporting.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q66-Q71):

NEW QUESTION # 66
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A. Content Builder > Recent Sends
B. Email Studio > Overview
C. Automation Studio > Activities

Answer: A

Explanation:
Explanation
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.

NEW QUESTION # 67
What information and data about the performance of an individual send can be exported from the tracking details?

A. Images showing how the email rendered on different devices
B. Subscribers who click on a specific link
C. Performance data on the Overview Tab
D. Number of clicks from mobile devices

Answer: B,D

NEW QUESTION # 68
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C. In the step with the two SQL activities, place a wait step between them.

Answer: B

Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.

NEW QUESTION # 69
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A. CustomerID will be used as the Primary Key
B. All fields in the data extension are nullable
C. OrderNumber will be used as the Primary Key
D. The OrderNumber field will be a Number data type field

Answer: C

NEW QUESTION # 70
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

A. Customer ID is Primary Key and relates to Subscriber ID
B. Email Address is Primary Key and relates to Subscriber Key
C. Email Address is Primary Key and relates to Subscriber ID
D. Customer ID is Primary Key and relates to Subscriber Key

Answer: D

NEW QUESTION # 71
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